Urooj Mustafa
Marketing Specialist- Abbott | Marketing Project Manager - X Pfizer | MBA Marketing | BS Biotechnology |
- Role
- Marketing Specialist- Us Market Development and Research at Abbott
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Urooj Mustafa
Post-graduation MBA in Marketing, coupled with a Bachelor\'s degree in BioScience-Biotechnology. With a cumulative experience of 3 years in marketing, I have worked with Pfizer, a prominent pharmaceutical company. During my tenure, I gained valuable hands-on experience in the planning, management, and execution of marketing strategies, effectively establishing a robust brand presence both on the ground and across digital media platforms. My continuous commitment to skill development and a proactive approach to exploring new opportunities reflects my dedication to professional growth. I am particularly enthusiastic about leveraging my expertise to make meaningful contributions to the health and pharmaceutical industry. Actively pursuing opportunities aligned with this objective, I am poised to bring my skills and passion to a new professional endeavor.
Experience
Marketing Specialist- Us Market Development and Research
Feb 2025 — Present · Chicago, IL, US
Contributed to the global marketing strategy, product development, and commercialization efforts for Abbott’s Clinical Chemistry portfolio, aligning with the broader diagnostics vision- Championed customer-centric initiatives by collaborating with Directors, Product Managers, Cross-Functional Teams, and Marketing Insights to translate user needs into actionable product requirements- Partnered with external agencies and vendors to ensure marketing initiatives met strategic goals across both new product development and the in-market portfolio- Developed and executed a range of sales enablement tools—including digital content, email campaigns, brochures, and website assets—and supported new product training to empower sales teams and enhance customer engagement- Oversaw promotional marketing materials for the Core Diagnostics Experience Center (CDEC), highlighting Abbott’s Alinity and ARCHITECT systems- Provided strategic marketing support for key programs including ATS.
Education
Shaheed Zulfikar Ali Bhutto Institute of Science and Technology
Master of Business Administration - MBA, Marketing
2019 — 2021
Shaheed Zulfikar Ali Bhutto Institute of Science and Technology
Bachelor of Science - BS, Biotechnology
2015 — 2019
Whales college
GCE A level, Biology/Biological Sciences, General
Mrs. Tahseen's learning system
O levels, Biology/Biological Sciences, General
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