Urmi Fernandes

Marketing Team @Godrej Properties Limited

Mumbai, IN

Managing all major aspects of end-to-end project lifecycle marketing for the set of projects handled.Handling projects of High ticket Business ValueResponsible for Developing project-specific promotion material in accordance with brand guidelines and salesrequirementsDeveloping creatives for like brochures, flyers, standees, digital banners, website content, and creativesUpdating of content and paid and owned media – digital and offline basis quarterly campaignsEnsuring legal check of all deliverables with disclaimers and RERA compliancePlanning On-site customer experience:Leading end-to-end planning and execution of BTL activitiesPlanning 360-degree campaign - Campaign development, execution, and performance tracking across digital, print,OOH, radio, BTLEnsuring media-specific creative deployment on a weekly basis – this includes SMS, Mailers, Outdoor and printcreatives, radio scripts, etc.Tracking performance basis set metrics and implementing course corrections across mediumsUnderstanding the competitive landscape and being up to date with micro-market campaigns and developments.Competitive research – Mapping key competitors in terms of their communication strategy, campaigns, new launches, specifications, etc. to derive insights for projects handled.

Asian College of Teachers- Corporate

Advance Business Administration, Business Administration and Management, General

DMTI Spatial

Advanced Digital Marketing

P G Garodia School

SSC, Business, Management, Marketing, and Related Support Services

Welingkar Institute of Management

PGDBA, Business, Management, Marketing, and Related Support Services

Welingkar Institute of Management

Master of Business Administration, Marketing

Dr. BMN College of Home Science

Bachelor of Health Science, Human Development and Family Studies, General