Urmi Biswas
Senior Marketing and Branding Manager | Driving Brand Growth and Customer Engagement Through Strategic Retail Marketing and Operational Excellence.
- Role
- Assistant Marketing Manager at Tm International Logistics Ltd
- Location
- Kolkata, WB, IN
- LinkedIn followers
- 500 followers
About Urmi Biswas
A compassionate, dedicated and results-driven with 13 of experience in the and industry. Proven expertise in leading cross-functional teams to achieve strategic marketing goals, enhance brand visibility, and drive customer engagement across diverse retail formats. Known for developing and executing innovative, data-driven campaigns that boost footfall, improve customer loyalty, and increase profitability. Expert at fostering a culture of operational excellence, team collaboration, and market responsiveness. A versatile and goal-oriented leader with a strong track record in strategic planning, decision-making, and impactful retail brand development.Proven track record of increasing customer retention, promoting special products, and enhancing brand awareness and lead generation. I leverage my expertise in digital marketing, vendor management, customer analysis, and analytics reporting to drive impactful marketing performance and outcomes. With strong managerial and organizational skills, my goal is to contribute to the growth and success of the organization. I am also open to new opportunities that will support my career growth and professional development.Successfully led cross-functional teams and managed marketing budgets to execute multi-channel campaigns and retail activations on time. With a strong focus on in-store marketing operations and retail branding, I ensured consistent brand representation across all customer touchpoints. My results-driven approach has been recognized for contributing to brand growth, operational excellence, and sustained business performance.Led strategic retail marketing initiatives, driving business growth, brand visibility, and operational efficiency. With expertise in brand building across ATL, BTL, and digital channels, I developed customer-centric strategies that increased engagement, loyalty, and delivered measurable ROI through impactful campaigns.
Experience
Assistant Marketing Manager
Tm International Logistics Ltd
Apr 2024 — Present · Kolkata, IN
Develop and execute integrated marketing plans aligned with business goals and branding strategies, ensuring consistent messaging across all platforms. Plan and manage monthly and annual marketing activities, coordinating campaigns across ATL, BTL, digital, and event channels. Lead branding, advertising, and promotional initiatives to enhance brand visibility and customer engagement. Identify marketing and operational issues, analyze data, and implement effective solutions to optimize performance. Oversee franchise re-development initiatives across India, ensuring alignment with corporate marketing standards. Collaborate with cross-functional teams and external partners to execute successful marketing campaigns and monitor their impact.
Education
MIT Academy of Engineering, Alandi, Pune
Master of Business Administration (MBA), Marketing
2013 — 2015
Indira Gandhi National Open University
Master of Arts (M.A.), English Language and Literature, General
2010 — 2012
University of Calcutta
BTTM, TOURISM & TRAVEL MANAGEMENT
2006 — 2009
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