Urko Wood
Creator of Lean Jtbd Ostm Helping Ceos Transform Innovation into a Systematic Business Process @Reveal Growth Consultants, Inc
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WORK HISTORY
Creator of Lean Jtbd Ostm Helping Ceos Transform Innovation into a Systematic Business Process @Reveal Growth Consultants, Inc
Columbus, OH, US
I help founders, product leaders, and innovation teams eliminate guesswork by revealing customers\' unmet needs before they build.As the creator of Lean JTBD OS™, I provide a simpler, more accessible way to apply Jobs-to-Be-Done to real-world growth challenges.My work focuses on helping teams- Define the right market for innovation- Identify and structure customer jobs and unmet outcomes- Know what to build and how to position it- Establish product-market fit before development beginsLean JTBD OS™ is the result of 20 years of practical application, including seven years working with Tony Ulwick at Strategyn.If you\'re trying to create growth with clarity, not guesswork, let\'s connect.
EDUCATION
University of Pennsylvania - The Wharton School
MBA
University of Santa Monica
Master of Arts - MA
Kenyon College
BA
SKILLS
ABOUT URKO WOOD
The front end of innovation is where most companies lose.Teams iterate, test ideas, and learn from customers, but this typically begins after a solution direction has already been chosen.At that point, the question is no longer which opportunities to pursue, but how to make the chosen solution work.That’s where uncertainty remains.I help leaders determine which market opportunities to pursue before they invest.Lean JTBD OS™ brings clarity to the front end of innovation, so leaders can make confident decisions about where to focus and how to create new value.Instead of starting with ideas and hoping they succeed, teams use Lean JTBD OS™ to identify and select opportunities grounded in real market conditions. That clarity enables them to align strategy, guide ideation, and move forward with confidence.The result is greater clarity at the front end, so teams can engineer product-market fit before they build, reduce unnecessary iterations, and increase the likelihood of success.After 20 years working in innovation, including seven years applying Jobs-to-Be-Done with Tony Ulwick and the Strategyn team, I created Lean JTBD OS™ to provide a simpler, more accessible way for leaders to bring rigor and clarity to the front end of innovation.“Urko did an excellent job of extracting maximum value from a limited number of interviews. The findings were hugely valuable. They enabled us to design a unique, business-centric service with premium pricing.” - Jeff Baker, Former Head of Market Research & New Product Development, NetJets
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