Urja Mistry

About Urja Mistry

Energetic and result-oriented marketing professional with 3+ years of diverse experience in real estate, healthcare, and market research. I specialize in branding, content strategy, event execution, and digital marketing, backed by an MBA in Marketing & Hospital and Healthcare Management and a B.Sc. in Biotechnology. At Sangini Group, I lead marketing efforts across branding, signage, event planning, and website SEO management. My role bridges creative coordination and data-driven decision-making to increase visibility and customer engagement. Previously at Zota Healthcare, I handled marketing quality control and cross-functional vendor coordination. At MarketsandMarkets, I delivered high-impact healthcare research using data analytics and secondary research. Core Strengths- Branding & Visual Design Strategy - Event Management & Vendor Coordination - Digital & Website Content Marketing - Cross-sector Experience: Real Estate, Healthcare, Biotech Tools: MS Office, SEO Analytics, CRM Platforms, Google My Business Looking to bring creativity and structure to roles that combine brand strategy, customer experience, and campaign management.

Experience

1. Senior Marketing Executive

   Sangini Group

   Sep 2023 — Present · Surat, IN

   As a key member of the branding and marketing team at Sangini Group, I lead the execution of end-to-end marketing strategies across print, digital, and on-ground channels for premium real estate projects. My work bridges creative communication, customer engagement, and vendor coordination while upholding the brand’s identity and market visibility.Key Responsibilities & Achievements- Developed and executed branding materials including brochures, project signage, hoardings, and digital content aligned with corporate brand guidelines- Led planning and execution of promotional events and campaigns, overseeing budgeting, theme development, vendor management, and on-site operations- Managed SEO strategies and collaborated with web teams to enhance the company website and Google My Business profile visibility- Supervised installation and quality of both temporary and permanent signage across various sites, ensuring visual consistency and high durability- Worked closely with creative agencies to translate brand strategy into compelling visual content and storytelling- Maintained interdepartmental coordination to deliver marketing support efficiently and on time.

Education

• Veer Narmad South Gujarat University

  B.Sc. Biotechnology

  2016 — 2019

• Dr.D.Y.Patil Institute Of Management and Research

  Master of Business Administration - MBA

  2020 — 2022