Urja Ketkar

Assistant General Manager- Marketing at ICICI Bank

Role: Assistant General Manager at ICICI Bank
Location: Mumbai, IN
LinkedIn followers: 500 followers

OperationsView LinkedIn profile

About Urja Ketkar

Specialties: Brand Identity & Management, Content Development, Integrated Marketing…

Experience

Assistant General Manager
ICICI Bank
Jun 2009 — Present
Integrated Marketing Strategy and Brand Communication for a variety of banking products and services, including-Wealth Management (HNI) & Private Banking (UHNI)-Non product-based Customer Engagement (financial literacy, safe banking, customers’ areas of interest like art, photography, food, fitness, music etc.) through offline and online initiatives -Savings Accounts & Salary Accounts-Investments & Insurance-Banking Loyalty Program-ATMsLed the rebranding campaign for Advantage Woman Savings Account including the Advantage Woman Awards, that won several prestigious awards, including-2020 Rebrand 100: 2 categories-Vdonxt Asia Awards: 2 silver awards including the YouTube Special Category award for social awareness through video

Education

Jamnalal Bajaj Institute of Management Studies
MMS
2007 — 2009
C.R. C. E. Mumbai
Bachelor of Engineering
2001 — 2005

Contact information

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Work email
•••••@icici.bank.in
Personal email
•••••@•••••.com
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Current company

ICICI Bank

Banking · 184K employees · Mumbai, Maharashtra, India

ICICI Bank is one of India’s leading private sector banks, offering a wide range of banking products and services to corporate, Small and Medium Enterprises (SME) and individual customers across the country. The Bank offers multi-channel touch points including branches, ATMs, mobile banking, internet banking, and phone banking. The Bank has a network of 7,246 branches and 10,610 ATMs and cash recycling machines across India, as at September 30, 2025. For any assistance on products and services, please call ICICI Bank’s customer care number 18••••80. Disclaimer: The content herein is only for information and does not amount to an offer, invitation or solicitation to buy or sell, and is not intended to create any rights or obligations. It is also not intended for distribution to, or use by, any person in any jurisdiction where such distribution or use would be contrary to law or would subject ICICI Bank Limited (“ICICI Bank”) or its affiliate(s) to any licensing or registration requirements. Nothing contained herein is intended to constitute advice or opinion; please obtain professional advice before relying on any information contained herein. ICICI Bank disclaims any liability with respect to accuracy of information or any error or omission or any loss or damage incurred by anyone in reliance on the contents herein. List of SEBI Registrations: https://www.icici.bank.in/about-us/list-of-sebi-registrations

icici.bank.in

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About Urja Ketkar

Experience

Assistant General Manager

Education

Jamnalal Bajaj Institute of Management Studies

C.R. C. E. Mumbai

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