Urja Anil Mane

About Urja Anil Mane

I work at the intersection of brand strategy, creative thinking, and client leadership.Over the last 9+ years, I’ve built and grown brands across luxury, lifestyle, and financial categories — from shaping positioning and narratives to leading integrated campaigns, launches, and brand moments. I’ve worked across India, Europe, MENA, and the US, partnering closely with founders, CXOs, creatives, designers, and digital teams to make sure good thinking survives real-world pressure.I’m trained at MICA, deeply comfortable in agency environments, and calm in front of clients. I know how to brief ideas clearly, challenge work constructively, manage chaos when timelines slip, and still deliver work everyone is proud of. I’ve led cross-functional teams of 30+, overseen shoots and brand films, launched brands from scratch, and helped legacy brands find sharper relevance.I believe great work sits at the overlap of clarity, craft, and courage. My role is to protect that space — for the client, the team, and the idea.Currently exploring Senior Account Director / Brand Strategy leadership roles within creative and advertising agencies.

Experience

1. Marketing Strategist

   Melissa Gillis Care

   Jun 2024 — Present

   Act as strategic partner to founders and leadership teams across luxury and lifestyle brands. Lead brand positioning, identity systems, and communication frameworks for new and evolving brands. Design go-to-market strategies, content architecture, and integrated campaign roadmaps. Translate business objectives into brand narratives and creative direction. Align brand strategy with digital ecosystems including social, content, and performance.

Education

• MICA

  Master of Business Administration, Communications

• Mumbai University Mumbai

  M.Com, Commerce

  2017 — 2019

• SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

  Master of Business Administration - MBA, Marketing

• Mumbai University

  Master of Commerce

• MICA | The School of Ideas

  PGDM-C, Digital Marketing and Communication

• NMIMS CDOE

  Master of Business Administration, Marketing

• SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

  Master of Business Administration - MBA, Marketing

  2019 — 2021

• Mithibai College

  Bachelor of Commerce, Commerce

  2010 — 2015