Alan Ruttenberg

About Alan Ruttenberg

I bring products to market for B2B companies and drive new bookings of…

Experience

1. Senior Product Marketing Manager

   Avalara

   Nov 2020 — Present

   Business Licenses, LLC was acquired by Avalara in November 2020.) • Collaborate cross-functionally with General Management, Product Management, Prospect Marketing, Customer Marketing, and Sales to integrate business license and information return products into the larger Avalara suite of tax compliance solutions. • Lead the go-to-market strategy for the release of new products, including the marketing plans for customer and prospect marketing, sales enablement, price, messaging, value proposition, and operational readiness. • Train solutions engineers on best practices for delivering compelling demos of business license software products. • Develop messaging frameworks, talk-tracks, sales presentations, case studies, video explainers, and other marketing materials for new and existing products. • Analyze the competitive landscape and prepare field and sales organizations for addressing competitive situations. • Provide strategic support to demand generation, corporate marketing, field teams and the sales organization.

Education

• Oberlin College

  BA, English

  1995 — 1999

Skills

• Website Development
• E-Commerce
• Search Engine Optimization (SEO)
• Integrated Marketing
• Marketing
• Web Development
• Online Marketing
• Illustrator
• Crm
• Advertising
• Salesforce.com
• Lead Generation
• Publishing
• Web Design
• Email Marketing
• User Interface Design
• Graphic Design
• Digital Marketing
• Trade Show Strategy
• Online Advertising
• Social Media Marketing
• SEO
• Content Management
• Project Management