Uriel Maldonado
Scaling DTC brands to 7-figures/month & documenting the process
- Role
- Advertising Manager at Pit Viper
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Uriel Maldonado
Bridging creative execution and paid media strategy.
Experience
Advertising Manager
Mar 2022 — Present
Develop full scope digital marketing plans to drive conversions across all online advertising platforms including: Meta, Google, Bing, Snapchat, Tik Tok, Reddit, Native & Display, Affiliate, Klaviyo. • Manage and spend the advertising budget achieving a 400% return on advertising spend. • Manage the art and copywriting teams and communicate marketing goals to execute advertisement creatives that convert sales and drive revenue.• Tripled ad revenue quarter over quarter after being promoted to the advertising manager position. • Increased email marketing open rates from 37% to 44.5%. • Report weekly in-depth analysis to the president and vice president measuring success of all advertising campaigns.• Optimize all campaigns based on data ensuring they meet KPI’s including our 400% ROAS goal.• Work with third-party creators to develop advertising assets.
Education
University of Utah - David Eccles School of Business
Bachelor of Science - BS, Econometrics and Quantitative Economics
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