Pavel Urban
Creative & Marketing Operations Leader | Project & Program Management | AI-Enabled Systems
- Role
- Crm & Brand Design Project Management Lead at Opella
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Pavel Urban
Creative and Marketing Operations Leader with 15+ years of experience across in-house and agency environments, building and scaling high-volume content and marketing operations for global brands. Known for bringing clarity and structure to complex workflows, enabling consistent project execution, and identifying and implementing practical systems and tools that improve speed, quality, and cost efficiency across complex, regulated marketing environments. Experience spans sports, fashion, automotive, finance, healthcare, and consumer goods, including long-term roles at PUMA and Hill Holliday during periods of significant growth and transformation. BUSINESS IMPACT & ROIBuilt and scaled global omnichannel production operations, delivering assets annually across in-house teams and external agencies. Drove sustained productivity gains through AI-enabled automation and workflow optimization. Led a global network of agencies and vendors to drive cost efficiency and consistent delivery. OPERATIONS & SCALEDesigned and implemented standardized operating models for intake, approvals, and asset governance, significantly reducing turnaround times and improving delivery reliability. TECHNOLOGY, AUTOMATION & AIModernized production and marketing operations through enterprise DAM implementation, improving asset discovery by 40% and introducing workflow automation and AI-enabled tools to strengthen long-term operational resilience. BRAND EXECUTION & GOVERNANCEEstablished governance frameworks for rights management, brand standards, and compliance, ensuring accurate, on-spec execution across global markets.🤝 LEADERSHIP, TEAM DEVELOPMENT & PARTNERSHIPBuilt and led a high-performing global team with 94% retention through structured onboarding, coaching, and clear processes. Trusted partner to creative, marketing, legal, and regional teams.Now focused on marketing and content operations roles where disciplined systems, modern technology, and strong governance enable reliable execution in complex and regulated environments.
Experience
Crm & Brand Design Project Management Lead
Mar 2026 — Present
Education
Salem State University
BS, Communications and Advertising, Minor in Graphic Design
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