Updesh Kumar

About Updesh Kumar

Thrilled to announce that I\'ve secured the role of Digital Marketing Assistant/Coordinator at Riziliant Technologies! Excited to dive into responsibilities including content creation, social media management, SEO/SEM, and Lead generation more. Let\'s amplify Riziliant\'s digital presence together! Worked with both International and Indian Clients.Expert in Technical SEO, Keyword Research, and Content Related SEOComplete Knowledge of free and paid SEO tools. like aHrefs, Semrush, Google Analytics, Google Webmaster, Google Keyword PlannerI have a strong knowledge of SEO Keyword Research and monitor keyword performance, expansion and optimization, Content Audit, Technical SEO Audit, Competitive AnalysisUse SEO-relevant data to transform data sets into actionable insightsPrioritize and manage multiple projects simultaneously.An avid reader of SEO and other digital marketing blogs.WORK ROLE:• Generates reports on web traffic and trends and patterns including revenue, and conversions.• Competitive analysis and review for main keywords and keyword phrases in search Engines• Report of where current pages are ranked in the 3-search engines• General monthly monitoring• Finding Errors in websiteResponsibilities:• Work on organic search engine optimization and website promotion on major search engines like Google, Bing, Social networking, and other on-page, and off-page marketing activities.• Preparing Manual reports in Excel format for checking the ranking of sites in Search Engines like Google, Yahoo, and Bing and also Monthly ranking reports.• On-page Optimization of static sites like Meta Tagging, Alt Tags, and Script.• Visitor\'s geographical location analysis, Analyzing and preparing traffic report, Support the analytic needs of the business by using various tools from vendors such as Google Analytics.• Knowledgeable on every Google algorithm update.

Experience

1. Digital Marketing Coordinator

   Riziliant Technologies

   Oct 2023 — Present · Noida, IN

   I\'ve secured the role of Digital Marketing Assistant/Coordinator at Riziliant Technologies! Excited to dive into responsibilities including content creation, social media management, SEO/SEM, and more. Let\'s amplify Riziliant\'s digital presence together!Content Creation and Management-Create and curate engaging content for various digital platforms (website, social media, blog, etc.).Ensure content aligns with the company\'s branding and messaging guidelines.Social Media Management-Schedule and publish posts on platforms like Facebook, Twitter, LinkedIn, Instagram, etc.SEO, SMO, SMM and SEM-Assist in optimizing website content for search engines (SEO).Assist in managing and optimizing pay-per-click (PPC) advertising campaigns.Analytics and Reporting-Monitor and analyze the performance of digital marketing campaigns.Generate reports to track key performance indicators (KPIs) and provide insights for improvement.Market Research-Conduct market research to identify trends, competitor activities, and customer preferences.Graphic Design and Multimedia-Create visual assets for digital marketing campaigns (banners, infographics, videos, etc.).Coordinate with design teams if necessary.Campaign Planning and Execution-Assist in the planning and execution of digital marketing campaigns, ensuring they align with client goals and expectations.Stay Updated with Industry Trends-Keep abreast of the latest trends and best practices in digital marketing.Compliance and Data Protection-Ensure compliance with data protection regulations (such as GDPR or CCPA) in digital marketing activities.Adaptability and Learning-Be willing to learn and adapt to new tools, technologies, and platforms in the ever-evolving field of digital marketing.Client Reporting and Communication-Provide regular updates to clients on campaign progress, results, and performance metrics.Address client queries and concerns in a professional and timely manner.

Education

• Meerut College Meerut Ph.No.0121-4012004, 4012000

  Bachelor's degree

  2013 — 2016