Upasna Kapur

About Upasna Kapur

I am a Senior Retail Leader with 17+ years of experience in heading varied business verticals in the Retail & CPG domain. I have been instrumental in establishing Modern Retail in India through my tenure at Big Bazaar & Future Group since 2005. My ability to build diverse customer centric products & customer friendly store strategies have helped turn around businesses.In my most recent role I head two of the largest & most profitable businesses at Future Group – Footwear & Home Fashion with a $50 Mn+ P&L responsibility. Key Competencies:• Consumer Insights– build category level shopper understanding, stay on top of trends to develop consumer insight, understand business opportunities to build and fortify the business model • Category Management –demand forecasting, range architecture & pricing strategy, deploy inventory optimization techniques to maximize ROI & smooth working capital, open to buy management, product lifecycle management and markdown strategy • Buying & Merchandising - product development, collaborate with sourcing partners globally to dovetail with private label strategy, cost negotiations, open costing models, cost effective distribution strategy• Retail Strategy – store segmentation, build planograms to ensure high returns on space, shopper focused visual merchandising, driving category specific marketing initiatives, annual promotion calendar planning, drive repeat purchase through existing loyal customer• Brand Management – create and launch private labels which deliver high value and profitability, develop brand & network partnerships• Stakeholder Engagement – Collaborate and align with cross functional/diverse teams

Experience

1. Senior Director - Business Head - D2c Brand, Rangita

   Stellaro Brands Acevector

   Nov 2024 — Present

Education

• Carmel Convent

  High School

  1986 — 2000

• National institute of fashion technology , hyderabad

  Master's Degree, Retail Management

  2003 — 2005

• Ggdsd college , chandigarh

  Bachelor's Degree, Bachelor of commerce

  2000 — 2003

Skills

• Retail Category Management
• Business Strategy
• Theory of Constraints
• Sales Promotion
• Strategic Planning
• Sales Management
• Vendor Relationship Management
• Product Innovation
• Merchandising
• Consumer Behaviour
• Team Building
• Product Development