Upasana Roy Goswami
Assistant Vice President Brand Marketing @Tata Capital
Mumbai, MH, IN
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WORK HISTORY
Apr 2022 — Present
Assistant Vice President Brand Marketing @Tata Capital
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Mumbai, IN
As a Brand Custodian, I manage the ATL functionalities and creative communication of the Brand which includes Print, OOH, Cinema, Television and Digital MediaResearch and Media Planning are also a part of my curriculum.
EDUCATION
2003 — 2005
Jai Hindu jobs
HSC, Arts
2017 — 2017
MICA | The School of Ideas
PG Certificate in Digital Marketing, Digital Communication and Media/Multimedia
1999 — 2003
Swami Vivekanand International School
SSC, 10th
2010 — 2012
University of Mumbai
Master of Arts, English Literature
2005 — 2008
K. C. College
Bachelor of Mass Media, Advertising
2021 — 2023
SPJIMR SP Jain Institute of Management & Research
Executive MBA
SKILLS
Media PlanningBrand ManagementContent StrategyMarketing StrategyFilm ProductionCopy EditingMarketingManagementDocumentariesFilmVideo ProductionBroadcastRebrandingSocial Media MarketingCreative StrategyMicrosoft ExcelDigital MarketingCorporate CommunicationsAtlVideo EditingDirectingCreative DirectionContent MarketingStoryboardingVideoDigital MediaTelevisionBtl ActivationsMicrosoft WordPhotographyBrand DevelopmentAdvertisingMedia ProductionWeb Content WritingMicrosoft PowerpointIntegrated MarketingNew MediaWritingCreative VisualizationMarketing Communications
ABOUT UPASANA ROY GOSWAMI
Jack of all trades, Mastering them all.
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