Upasana Singh
Senior Manager - Marketing Optimization @EXL
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WORK HISTORY
Senior Manager - Marketing Optimization @EXL
CA
EDUCATION
IET ,Alwar
Bachelor’s Degree, Computer Engineering
Amity University
Master’s Degree, Computer Science
Kendriya Vidyalaya Pitampura
High School, Computer Science
ABOUT UPASANA SINGH
Upasana is a Digital Analytics Strategy/Implementation expert with an overall experience of 11+ years and is passionate about everything digital. Her work includes Digital Analytics Design, Implementation, Reporting, and Data Analysis. She is an SME of Adobe Analytics and CJA and AEP.Currently, She is working at Shyftlabs as Technical Lead for Digital Analytics. She is bringing her Adobe as well as Google expertise to provide technology-agnostic solutions to her clients. She has delivered multiple POCs and POVs on emerging Digital Analytics trends.Technical expertise:1. Web Analytics - CJA, AEP, Adobe Analytics, Google Analytics, GA42. Tag Managers - Adobe Launch, Adobe DTM, GTM3. Mobile Analytics - Adobe Mobile SDK4. Reporting & Visualization - Adobe Workspace, Google Data Studio, Adobe Report builder5 Designed promising Data Governance strategies.6. Code - JavaScript
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