Upasana Rajput

Senior Research Analyst @Amarketforce - A B2b Contact Database & Demand Generation Services Company

Ahmedabad, IN

Have a good understanding of how to conduct primary and secondary research that is quantitative or qualitative.Based on the brief given by the Strategy Team,Undertake the task at hand and create the research design and the data collection route.In accordance to the brand and business objectives set, the target market to be covered and target group identified the researcher should be able to create the questionnaires along with the strategy team.Plan the data acquisition in accordance to the Target Group profile and plan the data collection to meet the deadlines.Maintain and report with required supporting documentation to the research lead/manager during, and at the end of the report submission.To build data for a category that would be used by the consulting team, perform primary and secondary research to acquire reliable industry facts and knowledge.To be able to assist the business acquisition team by researching on potential shortlisted business verticals and should be able to generate a prospecting list of clients.Liaise with the Research Lead/Manager and marketing team with respect to giving insights to create differential brand and marketing collaterals whenever required.