Upasana Banerjee
Performance Marketing Manager @Fidelity Canada
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WORK HISTORY
Performance Marketing Manager @Fidelity Canada
Toronto, ON, CA
EDUCATION
Delhi Public School , Ruby Park
High School
Concordia University
Master's degree, Marketing
Growclass
Certificate, Growth Marketing
Calcutta Girls' High School
High School
Kalinga Institute of Industrial Technology, Bhubaneswar
Bachelor’s Degree, Electronics and Instrumentation engineering
ABOUT UPASANA BANERJEE
Performance Marketing Professional with a proven track record in planning and executing impactful marketing campaigns. Skilled in Strategic Planning, Campaign Management,Marketing analytics, Client consulting and Project management. I\'m passionate about creating impactful promotional marketing campaigns to drive brand awareness, customer engagement, and business growth. Seeking opportunities to contribute to the development and success of innovative brands in strategic and brand marketing roles. I am constantly building my skills in the field of digital marketing, advertising, and marketing analytics with a diverse range of industry-wide recognized certifications and courses (Refer to certifications section)I am a fast learner and can quickly build the necessary skill set required for any upcoming projects or staying up-to-date with technological trendsFollowing are some of my Core Competencies:∙ Programmatic Advertising ∙ Paid Search, Paid Social∙Performance Marketing∙ Strategic Planning∙ Marketing Campaign execution and measurement∙ Project Management and Stakeholder Management ∙ Market & Consumer Behaviour Research∙ Consulting & Client Communication∙ Design Thinking & Service Design
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