Upali Aparajita
Marketing @Amazon | Brand Architect | Influencer Collaborations & Creative Campaigns | Open to Global Brand Opportunities in UAE, Australia & Southeast Asia
- Role
- Program Manager -amazon Livecommerce at Amazon
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Upali Aparajita
Program Manager at Amazon Live with 6+ years of experience in brand storytelling, influencer collaborations, and campaign strategy across beauty, fashion, jewellery & tech.Led 300+ influencer campaigns (2024–2025) — managing concept, creator onboarding, production & performance analytics — in partnership with 3 global agencies.Worked with leading brands like Samsung, Vivo, iQOO, Nivea, Lakmé & Maybelline, delivering ₹23 Cr+ YTD revenue (2025) through creative category-led campaigns.Conceptualized & launched “Beautyverse”, Amazon’s first beauty-only mini-series, along with Hallmark Jewellery Stories & Travel Diaries — blending storytelling with commerce for deeper audience connection.Introduced SOPs that reduced production timelines by 50% and enhanced campaign efficiency, while experimenting with new content formats (Live + Reels + Stories).Open to global roles in brand partnerships, influencer marketing, and creative campaign strategy across UAE, Australia & Southeast Asia — focused on crafting brand stories that inspire, engage & sell.
Experience
Program Manager -amazon Livecommerce
Sep 2023 — Present · Bengaluru, IN
I bring expertise in live commerce, influencer marketing, and content strategy to help brands grow visibility, engagement, and sales. Skilled at leading end-to-end Amazon Livestream campaigns, I connect entertainment with commerce to deliver high-impact results for global and Indian brands across beauty, fashion, and consumer tech. Brand Portfolio: Scaled live commerce for Samsung, Qoo, Vivo, Realme, HUL, Lakmé, Maybelline, L’Oréal, Biotique, CeraVe, Zivame, Bewakoof, Libas, Janasya, Ritu Kumar, Vastramay, Manyavar and more. Influencer Strategy: Source, evaluate, and map influencers from agencies to brand objectives, ensuring the right fit for campaigns that drive ROI. Content & Campaign Planning: Build content calendars, creative scripts, and trend-driven strategies that resonate with Gen Z and millennial audiences. Agency Leadership: Manage 4+ agencies and vendor partners to deliver high-quality content, seamless productions, and influencer activations. Data-Driven Marketing: Translate advertiser insights (Views, OPS, Units) into actionable strategies that increase engagement and convert audiences into customers.I am passionate about helping brands tell stories that sell—blending creativity with data to build campaigns that not only inspire but also deliver measurable business outcomes.
Education
Kendriya Vidyalaya
Secondary, Computer Science
Siksha 'O' Anusandhan University
Bachelor of Technology - BTech, Electrical, Electronics and Communications Engineering
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Master of Business Administration - MBA, Marketing/Marketing Management, Finance
DAV Schools Network
School
DAV Model School, IIT Kharagpur
Higher secondary , Computer Science
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