Unnikrishnan Menon
Marketing & Brand Leader | GTM, Digital Strategy & GenAI | Leading Change. Delivering Outcomes at Scale.
- Role
- National Lead - Digital Platforms at Bajaj Finserv
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Unnikrishnan Menon
I have always believed marketing is equal parts strategy, storytelling and execution.Over the last 15+ years, I have had the privilege of building brands that don’t just perform but connect with people in ways that matter. From launching disruptors like Bajaj Markets and LazyPay in the Fintech space to leading the digital transformation projects in FMCG and scaling GenAI implementation for high decibel campaigns in BFSI sector, my journey has been about turning bold ideas into scaled business impact.At heart, I love building brands and teams, with the right blend of creativity and systematic thinking. I thrive on bringing structure to chaos while creating value through tech-forward ecosystems. Whether it\'s executing award-winning influencer campaigns or developing strategies powered by AI or scaling social media communities, my goal has always been simple: drive outcomes, at scale, with purpose.Today, I lead multiple new-age digital-led projects, orchestrating campaigns that touch millions, mentoring teams, and shaping narratives that build the brand. My experience spans BFSI, FMCG, D2C and Fintech but my passion remains rooted in the same place: building brands that lead with empathy and deliver with excellence.
Experience
National Lead - Digital Platforms
May 2023 — Present · Pune, IN
Driving digital transformation at the intersection of content, technology, and brand. I lead new-age marketing programs across platforms, shaping digital strategy, scaling GenAI adoption, and building teams that thrive on ownership and pace- Leading creator-led campaigns across key business lines- Scaling content through AI and automation tools- Strengthening brand voice across social and digital touchpoints- Building and mentoring an agile team
Education
University of Mumbai
B.A, Economics
2008
Amity University
MBA, Marketing & International Business
2008 — 2010
Skills
- Business Development
- Marketing Management
- Sales
- Public Speaking
- Research
- Team Management
- Consulting
- Marketing Research
- Brand Management
- Marketing Strategy
- Lecturing
- Leadership
- Critical Thinking
- Marketing Communications
- Training
- New Business Development
- Marketing
- Business Strategy
- Team Building
- Management
- Strategy
- E-Commerce
- Teaching
- Time Management
- Entrepreneurship
- Mentoring
- Market Research
- Integrated Marketing
- Coaching
- Youth Mentoring
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