Unnikrishnan S

About Unnikrishnan S

Category & Sourcing Manager with over 15+ years of experience in food retail, specializing in the Staples category, while also handling Dairy, Bakery, and Fresh Foods. Throughout my career, I have successfully managed category strategy, sourcing, vendor management, assortment planning, and pricing, delivering consistent growth and value. My expertise lies in building strong supplier partnerships, optimizing costs, and ensuring product quality to meet evolving consumer needs. With deep industry knowledge and proven leadership, I am passionate about driving sustainable business growth and innovation in the retail food sector.

Experience

1. Manager - Buying & Merchandising

   Bismi Hypermart

   Nov 2014 — Present · Kochi, IN

   Vendor Management - Managing and maintaining vendor relationships in terms of developing business plans, Promotions, Activations, New product launches# Assortment Plans - Planning of right brand and SKU mix as per format and geography. Ensure product availability forecast planning as per product and format demands.# Inventory Management - Analyze and monitor stock performance. Analyze stock turns and formulate plan of action, design exit strategies for non moving products.# Analytical Skills - Analyze data and share critical insights. Analyze and adapt new consumer trends and wants# Brand Management - Increase the perceived value of a product line or brand overtime. Enable the price of products to up and builds loyal customers through positive brand associations and images or astrong awareness of a brand

Education

• Manonmaniam Sundaranar University

  Bachelor of Business Administration - BBA