Unnati T.
E-commerce Growth Leader | Shopify Optimization | Digital Marketing Strategy | Performance Marketing (Google Ads & Meta Ads) | Omnichannel Retail | CRM & Customer Retention | D2C Expansion
- Role
- Head of Ecommerce at Torani India
- Location
- South Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Unnati T.
I am an E-commerce Growth Leader and Digital Marketing Strategist with 9+ years of…
Experience
Head of Ecommerce
Aug 2022 — Present · Noida, IN
Single-handedly led the ecommerce team of Torani India.Spearheaded the entire website redesigning process, and looked after the Shopify backend. Directed the end-to-end e-commerce function, overseeing sales, operations, and a team of associates.Orchestrated a complete Shopify storefront revamp, optimizing backend systems, and checkout processes, which doubled online sales.Elevated daily revenue by ₹4–5 Lakhs through lead generation, funnel building, and precision-driven performance marketing.Implemented data-backed strategies via Google Analytics, strengthening conversion rates, traffic quality, and campaign ROI.Established an integrated inventory system connecting online and offline stores, accelerating replenishment cycles and boosting retail sales by 100%.Negotiated high-value B2B agreements with multi-brand outlets and luxury retailers (AZA, Pernia, Ensemble, Ogaan, Elahe), converting consignment models into outright purchase deals.Streamlined order-to-delivery tracking across production and logistics, reducing delays by 40% MoM.Strengthened client relationships through CRM initiatives, ensuring higher repeat purchase rates and customer lifetime value.Spearheaded digital community-building and brand positioning efforts, expanding omnichannel presence and customer engagement.Represented the brand at leading exhibitions and client-facing events, generating long-term partnerships and amplifying brand visibility.
Education
National Institute of Fashion Technology India
Diploma, Fashion Retail Management
Amity University
Bachelor’s of Fashion Technology, Fashion Technology
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