James Webley

Senior Manager, Web Analytics and Data Engineering @Lloyds Banking Group

London, GB

Led the rollout of Tealium across multiple group websites and mobile apps. This included: Configuration of vendor tags, including manual implementation of otherwise unsupported third party vendors, covering analytics, retargeting, experience monitoring and UI widgets Creation of JS libraries to facilitate analytics data collection, including page load performance metrics, marketing placement analytics, heatmaps, and diagnostics Harmonisation of data items across disparate vendors, creating a \"single version of the truth\" in the on-page data layer and aligning all data capture to it Integration of Tealium into our new sales platform, built using React, enabling automated script-free data capture using pure JSX markupThis included extensive customisation of our analytics data capture both through extending the capabilities of our Webtrends tag, but also those of Tealium itself.Responsible for the Web Analytics team, which develops new ways of harnessing client-side data collection to generate value-adding data for the LBG analyst community, also responsible for the Data Engineering team, which uses Big Data techniques to overcome scale challenges in processing, storing and deriving value from large volumes of real-time customer data.

University of Sussex

BSc, Mathematics and Artificial Intelligence