Unish Basha

About Unish Basha

Areas of Expertise: •Revenue Generation. •Preparation of MIS…

Experience

1. Business Analyst

   Hathway Cable & Datacom Ltd

   Mar 2023 — Present · Tamil Nadu, IN

   Areas of Expertise:•Financial Planning and Analysis (FP & A)•Financial Reporting•Capital Budgeting•Capital Structure Management•Mergers and Acquisitions (M&A)•Treasury Management•Portfolio Management•Financial Analysis•Customer experience management (CEM)•Campaign management analytics•Key process performance indictor analyticRoles and Responsibilities:•Analyzed large datasets to identify trends, patterns, and anomalies, providing valuable insights for product development and marketing strategies.•Developed and maintained dashboards and reports, enabling real-time monitoring of key performance indicators (KPIs).•Conducted A/B testing and experimental design to optimize marketing campaigns, resulting in increase in conversion %.•Automated data collection and processing workflows, reducing manual effort and increasing efficiency as per management expectation.•Provided training and mentorship to junior analysts, fostering a culture of continuous learning and professional development.Campaign Manager:•Design and create marketing collateral for sales meetings, trade shows and company executives.•Supervise both inbound and outbound marketing campaigns to generate new business and to support partner and sales teams.•Coordinated pre-show and post-show activities at trade shows.•Established production schedules and communicated project status to stakeholders.•Analyzed online consumer habits data, product specification information, and seasonal trends to help plan and implement a successful online advertising campaign for a new product.