Unique Doughty

About Unique Doughty

I’m a performance driven marketing strategist with 8+ years of experience building and optimizing multi-channel campaigns across paid and organic channels.I specialize in paid media strategy and execution across Google Ads and Meta Ads Manager, where I’ve managed $5K–$10K monthly budgets and driven over 55% of agency revenue through campaign optimization and performance improvements.In addition to paid media, I bring strong expertise in organic social strategy across platforms including Instagram, TikTok, LinkedIn, and emerging channels using content performance insights to inform testing, audience growth, and conversion strategies.I approach marketing through a performance lens. Analyzing data, testing creative and audiences, and continuously improving efficiency. I’ve increased ROAS by 25–40% and reduced cost-per-lead by 20–30% by focusing on what drives real business outcomes. Always looking for opportunities to leverage my skills in strategic marketing, operations, and cross-functional leadership to drive business impact and empower teams.

Experience

1. Content Creator

   TikTok

   Oct 2021 — Present

   Generated 75M+ views and 3.6M+ likes, including 10M+ views last year alone, by leveraging trend data, audience insights, and performance metrics.Analyzed TikTok analytics to refine content strategy, improving monthly view growth by 35%.Produced concepts, scripts, storyboards, and edited content aligned with digital engagement goals.Partnered with brands on sponsored content while maintaining authenticity and audience trust, negotiating deals with measurable ROI.Applied project management skills to plan, schedule, and execute content across multiple campaigns.

Education

• Valdosta State University

  Bachelor of Business Administration - BBA, Marketing

  2017 — 2020