Amanda Underwood

Experience

1. Owner Creative Director

   Underwood Creative

   Mar 2012 — Present · Clayton, NC, US

   Award-winning graphic design in a wide variety of styles that corresponds to client needs and adheres to client budget and time constraints, including but not limited to branding and corporate identity, advertisements, reports, promotional materials, forms, and user interfaces.Complete branding or re-branding projects for a wide variety of companies, organizations, and individuals.Conceptualize, design, develop and maintain client websites using WordPress, Squarespace, Weebly, and Wix content management systems.Implement search engine optimization and ADA compliance for client websites and audit existing websites for adherence to current best practices.Develop strategic and conceptual messaging that reflects the brand\'s personality; write, edit and proof promotional, publicity, and technical copy for print and electronic publications. Develop and implement original email marketing strategies to enhance brand awareness and attract potential clients; identify target audiences, generate email lists, and craft content for email marketing campaigns, deploy and track emails, and analyze campaign performance.Develop and maintain comprehensive social media strategies that define how social media marketing techniques will be applied to increase visibility and traffic across all client brands and products.Photographer, specializing in landscapes, products, and real estate; post-process images utilizing Adobe Lightroom and Photoshop, work with clients to decipher project needs and prepare locations.Monitor projects through all phases of production, from concept to completion.Seek new business opportunities, develop proposals and market the firm\'s services.

Education

• The University of North Carolina at Chapel Hill

  B.A., Political Science, English

  2003 — 2006

Skills

• Word
• Blogging
• Research
• Schedule Development
• Budgets
• Mac
• Direct Mail
• Planning
• SEO
• Brochures
• Print Collateral Design
• Microsoft Word
• Copywriting
• Social Networking
• Graphic Design
• Management
• Political Campaigns
• Online Marketing
• Content Development
• Excel
• Powerpoint
• Marketing Communications
• Social Media
• New Media
• Photoshop
• Budgeting
• Microsoft Office
• Campaigns
• Proposal Writing
• Scheduling
• Email Marketing
• Administration
• Press Releases
• Adobe Creative Suite
• Marketing Literature
• Marketing
• Photography
• Editing
• Production Art
• Brochure Copy