Una Short
Power & Utilities Marketing Lead Associate Director @EY
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WORK HISTORY
Power & Utilities Marketing Lead Associate Director @EY
EDUCATION
London School of Business (Dublin)
Languages & business studies
London School of Marketing
Strategic Marketing & Digital Marketing
SKILLS
ABOUT UNA SHORT
An exceptional and passionate marketing lead with an outstanding record of commercial achievement. Delivered substantial brand awareness growth, market expansion and customer experience enhancement across borders and within dynamic b2b environments. Highly successful in leading a critical regional marketing function and a centre of excellence in a multi-national matrix organisation. Recognised as an effective communicator with the gravitas to manage and influence stakeholders at the very highest level, and the ability to motivate multi-functional, multi-locational teams to achieve demanding objectives. KEY SKILLS/EXPERTISE AT A GLANCEMarketing & comms strategy & plan creation; all marketing disciplines & media including CRM through-the-line enquiry generation (traditional & digital media); thought leadership, sponsorship & events; ownership/responsibility from inception to end delivery & metrics; marketing operations & marketing transformation/supply chain modelling/management; commercial & budgetary ownership of key UK marketing function; significant in-house & outsourced marketing services & agency leadership experience; go-to-market project management; CRM customer journey mapping, comms & implementation; brand development & guardianship; channel planning & comms/implementation; culturally & linguistically capable; comfortable working locally, nationally, regionally & globally.
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