Una E. Medina
Director of Competitive Intelligence & AI Engineering at Turba Dynamics
- Role
- Director of Competitive Intelligence & Ai Engineering at Turba Dynamics, Llc
- Location
- Albuquerque, NM, US
- LinkedIn followers
- 500 followers
About Una E. Medina
Competition is moving. The world is moving. I connect cross-market data to profile where money will be spent in 3, 6, 12 months. Leveraging my skills in behavioral economics profiling and AI Engineering, I called the bifurcated economy six months before Wall Street and pinpointed the current revenue boost weeks before markets realized the panic was a head fake. Let’s angle your edge to one-up the changing competition.\"Dr. Una E. Medina brings decades of experience in competitive intelligence and AI engineering. With a PhD in Persuasive Communication from the University of New Mexico and advanced certifications in complex systems from MIT and PSU, she has been instrumental in pioneering technologies like TCP/IP and early AI development. A serial entrepreneur, recognized by the United Nations for diffusion of innovations, an Angel Investor, incubator clinician, and a sought-after speaker for the US Small Business Administration, Dr. Una is passionate about mentoring founders, helping you navigate market complexities, and pathways to scaleSKILLS:• Strategic Planning based on Human Behavior Patterns• Statistical and Behavioral Competitive Analysis• Earned Value Management• Enterprise Change Management• Relationship Building• Marketing Strategy • Social Media • Customer Relationship Management (CRM)• Cultural Sensitivity Training• Diversity Championing• Global team leadership• Portfolio Management• International Program Evaluation• Systems Analysis• Qualitative & Quantitative Data Analysis• Nonlinear Systems Analysis• Complex Systems AnalysisTECHNOLOGIES:• AI (neural networks, training), ML, NLP• Blockchain (Distributed Relational Databases)• Discrete Systems - Monte Carlo - ARENA• Dynamic Systems - VENSIM• Agent-based Systems - NET LOGO• Trend Analysis - Time Series Analysis - SPSS• Survival Analysis • Structural Equation Modeling - AMOS
Experience
Director of Competitive Intelligence & Ai Engineering
Mar 2021 — Present · Bozeman, MT, US
Execute transformational initiatives reducing burn rate: IRR increase from 26 to 44%.• Metricize regulatory, technical & consumer impacts $4M in strategy cascade pivots.• Identify $2.3M hidden sales and performance vectors implied by data relationships.• Translate blockchain, AI, ML, NLP, IOT sensors into online-to-bricks $5.1M sales strategies.• Control deliveries for $5.5M regionally unique, adjacent, and interdependent projects. • Guide Founders in articulating $6.2M valuation strategies & executing action plans.• Guide post-Covid transformations,$1.1M sensor project to control future disruption scaling.
Education
Project Management Institute Chennai Chapter
Coursework - Training
2020 — 2020
Portland State University - Systems Science Department
Graduate Certificate, Computer Modeling Complex Systems, Discrete, Agent, & System Dynamic Models, Monte Carlo Analysis
2006 — 2008
University of New Mexico
Ph.D. Persuasive Communication, Public Policy Concentration, Diffusion of Innovations, Chair: W. Gill Woodall, Pased With Distinction
2004 — 2009
The University of New Mexico
Master of Arts, Persuasive Communication, Public Policy Concentration, Diffusion of Innovations, Chair: Everett M. Rogers, Thesis passed With Distinction
2003 — 2004
Center for Commercialization and Entrepreneurial Training, Technology Ventures Corporation, Division of Lockheed Martin
Certificate, CCET Program, , Entrepreneurial Development and Business Administration
2008 — 2009
New England Complex Systems Institute (NECSI) at MIT
Graduate Certificate, Computer Modeling of Complex Physical, Biological and Social Systems, Modeling Networks & Evolution; Nucleation & Growth in Phase Transition; Neuropercolation
2005 — 2005
The University of New Mexico
Bachelor of Arts, Valedictorian College of Arts and Sciences, Persuasive Communication, Public Policy Concentration
1999 — 2002
National Institute for Lobbying and Ethics
Certifications, Public Policy and Legislative Processes, Customer Service Management
2018 — 2019
UNM Anderson School of Management
Strategic Marketing, American Indian MBA Scholar
2010 — 2011
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