Una Hutton Newman
Senior Account Director, Healthcare Division at Frederick Swanston (Advertising and Marketing)
- Role
- Senior Director, Healthcare Division at Bosun
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Una Hutton Newman
Una Hutton Newman is a seasoned health care marketing professional with over 25 years of experience. She joined Frederick Swanston in 2009, and has since led marketing and strategic initiatives for all agency health care clients including numerous hospitals, academic medical centers, insurance and pharmaceutical companies throughout the US. Prior to joining us, Una was Chief Marketing Officer for Emory Healthcare in Atlanta for 13 years, with responsibilities for marketing the $1.5 billion organization. She is well versed in leading campaign strategy from inception to final execution and results measurement. Her diverse experience includes creating and implementing integrated marketing plans; interactive strategies; new business plans; entry into new markets; branding; lead generation; tracking; and P&L and ROI analysis. Una is a high-energy, dependable and detail-oriented marketing professional. Her unique skill set includes marketing, advertising, sales, creative vision for strategic planning, media execution, interactive, ROI analysis and execution. She is always looking for innovative approaches to helping clients reach their goals. A graduate of the University of Florida, Una also has an MA degree in Physiological Psychology from Michigan has built and led teams to execute successful comprehensive marketing strategies; driving and measuring results. Una Hutton Newman\'s Specialties: Advertising, brand positioning and identity, Strategic healthcare marketing, Community relations, social media, Event & buzz marketing, Ad agency resource management, Sales team development, sales promotion, POS, Test market planning and roll-out, Tracking/brand dashboard management Specialties: qualitative market research, consumer research, business development, market strategy, healthcare expertise, digital marketing
Experience
Senior Director, Healthcare Division
Nov 2009 — Present · Atlanta, GA, US
Consultant to healthcare clients including Norton Healthcare (Louisville), Village Podiatry, Coffee Regional Medical Center
Education
Carnegie Mellon University, U of Florida, Michigan State, Florida International Univ.
BA, MBA, MA, Psychology, Business
1968 — 1975
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