Ummen Naseer

User Experience Designer @Odd Job Digital

About the company: Odd Job Digital is a creative digital agency specializing in building and optimizing web experiences for a wide range of clients. As a UX Designer, I collaborated with businesses to redesign landing pages, optimize user flows, conduct accessibility and usability audits, and deliver end-to-end digital solutions. My role combined research, design, and development across platforms like Webflow, Framer, and WordPress, with a strong focus on aligning design with business goals such as conversion optimization.Highlights Include:Designed and developed the IIBA landing page redesign, improving clarity of messaging and user engagement (completed project).Led the Odd Job Digital site landing page design and development in Webflow, ensuring a scalable and visually consistent brand presence.Conducted accessibility and usability audits for multiple client sites, producing actionable recommendations that improved usability scores.Redesigned and developed the ChicRoom Product Detail Page (PDP) on WordPress, enhancing product presentation and driving higher conversion potential.Skills developed in role: User Experience Design, Conversion Optimization, Accessibility Auditing (WCAG), Webflow, Framer, WordPress Development, CMS Design, Client Collaboration, Usability Testing, Information Architecture.