Umesh Kumar

About Umesh Kumar

Driving ₹350M+ in Global Revenue | Performance Marketing Leader | E-Commerce & Marketplaces | Google Ads & Paid Social ExpertWith 15+ years of experience turning digital advertising into scalable revenue growth, I have managed ₹17M+ in ad spend and driven over ₹350M in measurable revenue growth. My expertise include PPC, Shopping Ads, Paid Social, Performance Max, Marketplace Advertising, Programmatic Media, Meta Ads and App Marketing—leveraging Generative AI and advanced automation to maximize efficiency, scale, and profitability.From E-commerce and D2C to Electronics, Fashion, Consumer Goods and Services and manufacturing industries, I have consistently delivered high-impact growth strategies. I’ve helped brands in Beauty & Skincare, Apparel, and service-led businesses strengthen market leadership, customer acquisition, and long-term loyalty.I have successfully scaled brands across USA, Europe, Australia and the Middle East—significantly improving share of search, brand visibility and revenue contribution. My global outlook ensures culturally aligned, data-driven execution across diverse markets.My leadership approach is collaborative, innovative, and always results-focused.Ready to accelerate your digital growth? Explore my work and projects here: Portfolio: kumarumesh.com s••••••••@gmail.com +91••••••••84

Experience

1. Performance Marketing Manager

   Jebelz.com

   Dec 2021 — Present · Noida, IN

   A UAE-based e-commerce marketplace specializing in coffee equipment, with sales operations across the UAE, KSA, Oman, and India.• Marketing Manager with 15+ years in E-commerce, Digital & Performance Marketing• Expert in multi-channel campaigns, ROI growth & brand strategy• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns• Design, build and maintain our social media presence• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)• Identify trends and insights, and optimize spend and performance based on the insights• Brainstorm new and creative growth strategies• Plan, execute, and measure experiments and conversion tests• Collaborate with internal teams to create landing pages and optimize user experience• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points• Instrument conversion points and optimize user funnels• Collaborate with agencies and other vendor partners• Evaluate emerging technologies. • Provide thought leadership and perspective for adoption where appropriate

Education

• Regional College of Management(RCM)

  Master of Computer Applications - MCA, Digital Marketing, SEO, SEM, PPC, Social Media, C, C++, JAVA, J2EE, Oracle 8i/9i, PHP

  2003 — 2006

Skills

• Keyword Research
• Sem
• Landing Page Optimization
• Google Analytics
• Google Adwords
• Online Marketing
• Search Engine Marketing (Sem)
• Wordpress
• Search Analysis
• Web Analytics
• Search Engine Optimization (SEO)
• Link Building
• Digital Marketing
• Online Advertising
• Social Media Marketing
• Social Media Optimization
• Ppc
• SEO
• Smo
• Affiliate Marketing
• Social Media Optimization (Smo)