Umesh Saha

About Umesh Saha

An online marketing professional with experience managing digital campaigns across industry verticals, products, and geographies. Managing channels such as SEO, SEM, SMM, GA4, etc to drive high-intent traffic & achieve online sales with a strong focus on ROI. My primary focus is Campaign Management, Automation Strategy Implementation, Campaign Optimization, and Testing (Overall, I am an Advertising Nerd).I always try and seek to understand the cultural nuances of the target market, track consumer trends, analyze behavioral data, create successful campaigns, and monitor for results in the form of incremental sales, visibility, or any other predefined parameter.My belief is; that to achieve success in any scheme one has to make oneself an expert in that scheme and know it inside and out, every single detail. I work hard, very hard to do so. I make decisions based on logic and facts and I have a natural gut instinct that can spot and nurture a good solid idea that can be helpful for the growth of any organization. I am a self-driven person with extensive 10+ years of experience in Sales and Marketing.I am putting my 100% effort into providing the best solution to the businesses. Currently, I am helping businesses from different industry verticals i.e. e-commerce, technology, hospitality, etc for their rapid growth. I dream of becoming an International Digital Marketing Speaker / Thought Leader in the long run. Specialties: Digital Advertising, Search Engine Optimization, Digital Analytics, Competitor Research & Branding. Experience in Tools: SEM Rush, Ahref, Google Data Studio, Screaming Frog (Pro Version), Excel, Canva, ChatGPT, Looker Studio, GA4, Rocketium, Branch, AppAnnie, AppTweak, Supermetrics Advertising Channel Experience: Google Ads, DV360, Facebook, Linkedin, Quora, TikTok, Pinterest, Affiliates Awarded by TapChief as One Among the Top 50 SEM Specialists in India

Experience

1. Digital Marketing Manager

   redBus

   Jan 2023 — Present · Bengaluru, IN

Education

• Dibrugarh University

  BBA, Finance and Marketing

  2008 — 2011

• University of Mysore

  MBA, International Marketing

  2011 — 2013

Skills

• Customer Service
• Social Media Marketing
• Marketing
• Sales
• Mobile Marketing
• Online Marketing
• Business Strategy
• Management
• Teamwork
• Team Management
• Marketing Strategy
• Leadership
• Wordpress Design
• Market Research
• Search Engine Marketing (Sem)
• Web Analytics
• Microsoft Word
• Team Leadership
• Digital Marketing
• Conversion Optimization
• Pay Per Click (Ppc)
• Search Engine Optimization (SEO)
• Email Marketing