Umesh Prabhu

About Umesh Prabhu

I’m a Digital Marketing & Brand Strategist with 3+ years of experience building social…

Experience

1. Marketing Executive

   Alphatec Audio Video Pvt Ltd

   Mar 2024 — Present · Mumbai, IN

   Boosted social media engagement by 30% through an innovative blend of integrated marketing strategies encompassing both digital and traditional methods, along with participation in events, exhibitions, workshops, and merchandising initiativesEmployed Canva, Adobe Creative Suite, and Meta Analytics alongside Microsoft Office to refine content scripts for Instagram, Facebook, and YouTube, resulting in a tripled increase in engagement and a 10% uptick in conversionsCultivated relations with 15+ influencers, executing 15 influencer marketing campaignsCollaborated with the sales team to strategize and execute over 8 offline product demo workshops and promotional events, overseeing creative elements from scripting to content finalization, resulting in a 50% increase in event attendanceConducted in-depth research on products to support content development for workshops, expos, and trade showsStreamlined merchandising process through effective client coordination, vendor management, and data-driven decision-making while utilizing negotiation skills and project management expertiseContributed to operational efficiencies by streamlining processes, increasing productivity, and introducing cost-effective solutions while assisting in marketing operations and event coordination for Alphatec-associated brands

Education

• MICA | The School of Ideas

  Digital Marketing Certificate and Communications

• Ghanshyamdas Saraf College of Commerce

  Master's degree

  2018 — 2020

• Ghanshyamdas saraf college of commerce

  Bachelor of Commerce (B.Com.)

  2015 — 2017

• Indian School of Media

  Postgraduate Degree

  2020 — 2021