Umesha Veeralingaiah

Senior Manager - Pricing & Revenue Strategy, Commercial @PepsiCo

Hyderabad, TG, IN
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WORK HISTORY

Jul 2022 — Present

Senior Manager - Pricing & Revenue Strategy, Commercial @PepsiCo

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Led E2E projects on affordability E-commercePortfolio Transformation Brand LadderPack Price ArchitectureConsumer PanelTrade investment optimisation Max the MixBrand EquityElasticityIncentive curve

EDUCATION

2010 — 2013

Tumkur University, Tumkur

Bachelor's Degree, Business Administration and Management, General

2020 — 2020

Dayananda Sagar Institutions

Executive MBA

ABOUT UMESHA VEERALINGAIAH

As a result-driven professional with over 12 years of experience in Data Analytics, Revenue Growth Management (RGM), and Sales Transformation Strategy, Umesh specializes in delivering actionable insights that drive business growth and optimize performance and his expertise spans across FMCG sectors, with a strong focus on Food & Beverage and Alcoholic Beverages. He is passionate about leveraging data to shape strategic decisions in pricing, promotions, market research, and consumer behavior.Umesh has a proven track record in managing cross-functional teams and collaborating with senior stakeholders across MENA, North America, and Europe to develop and implement strategies that improve market share, profitability, and customer engagement. His focus areas include trade promotion, competitor analysis, and sales strategy, all underpinned by a deep understanding of the FMCG landscapeUmesh is well-versed in using cutting-edge analytics tools like Power BI, Nielsen/IRI, and Azure Data Factory to uncover opportunities in pricing, mix management, and demand space planning. He is committed to driving sustainable growth by aligning commercial and marketing strategies with business objectives while fostering a data-driven culture within organizations.Let\'s connect!

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Umesha Veeralingaiah — Senior Manager - Pricing & Revenue Strategy, Commercial at PepsiCo in Hyderabad, TG, IN | Unifers