Umer P.

Head of Digital & Demand Generation @AliveDx

Dallas, TX, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jun 2025 — Present

Head of Digital & Demand Generation @AliveDx

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EDUCATION

N/A

University of Windsor

Bachelor's degree, Economics

SKILLS

ManagementProcess ImprovementForecastingRisk ManagementAnalysisBudgetsStart-UpsNew Business DevelopmentSocial Media MarketingEmail MarketingPortfolio ManagementFinancial ServicesTrainingSalesBusiness ProcessDigital MarketingWeb AnalyticsMarketing ManagementMarket ResearchRecruitmentsOnline MarketingMarketingMarketing StrategyE-CommerceAdvertisingTeam ManagementStrategyCrmOnline AdvertisingSocial MediaMarketing CommunicationsSEOGoogle AnalyticsSemGoogle AdwordsIntegrated MarketingMobile MarketingPublic RelationsBusiness DevelopmentCustomer Relationship Management (Crm)

ABOUT UMER P.

Accomplished Digital Marketing strategist with extensive experience and success in maximizing global market share of top brands by spearheading successful B2B & B2C marketing strategies and campaigns. Career Highlights: • Instrumental in the development and implementation of a multi-channel lead generation strategy for QIAGEN in 2016, which grew MQL\'s by over 800% in the first 6 months and quadrupled lead to close rate (over $2MM in a month).• Quarterbacked marketing automation campaigns for Uberflip to generate $5 million in ARR.• Led marketing efforts of Canada\'s fastest growing e-commerce platforms with +1.5 million subscribers now acquired by shop.ca)• Setup the first digital e-commerce production platform in Pakistan. As of 2018, daraz.com by Rocket Internet hosts over products and is Pakistan\'s #1 E-commerce marketplace (now acquired by Alibaba Group)Specialties:Marketing AutomationSales enablementSalesForce.comDigital Marketing & AdvertisingE-CommerceEmail MarketingCRMSocial MediaSEO & SEMIntegrated MarketingMarketing CommunicationsBrand MarketingB2C & B2B SalesData & Strategic AnalysisUsability Design & TestingWeb AnalyticsWeb Design & ProductionCustomer ServicePublic Relations

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