Umer K.
Media Manager @Flywheel
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WORK HISTORY
Media Manager @Flywheel
Toronto, ON, CA
Lead daily and bi-weekly client engagements and drive strategy discussions• Support clients with the planning and development of budgets and deliver campaigns based on the agreed-upon KPIs• Provide guidance on product optimizations and educate clients on \"best in class\" strategies to ensure campaigns are set up for success• Managing keyword selection and optimum bid levels across available advertising options• Develop and manage daily, weekly, and monthly reporting, analytics, and performance insights for digital marketing campaigns• Establish key metric reports, track progress and trends, and effectively communicate campaign results and insights• Create, test, measure, and analyze customer shopping and purchasing behavior for improved outcomes• Manager promotional planning calendar for client campaigns• Provide mentorship to more junior members on the team to support their growth and development in their Flywheel careers• Monitor campaign activity against approved budgets, monitoring pacing regularly• Review search and display campaign activity daily but provide analysis on a weekly and monthly basis• If Media and Retail engagement (full service), connect weekly with the internal Retail team• Having a pulse and opinion on industry news, translating macro trends into tailored recommendations and actions for clients• Work with teams to identify new opportunities for clients under management• Work with teams to quickly identify and resolve any client issues• Identify and provide reminders of the value Flywheel possesses for our clients
EDUCATION
Government College University (GCU), Lahore
HSSC, Physics, Chemistry, Maths, Biology
National University of Sciences and Technology (NUST)
Engineer's Degree, Corrosion, Composites, Metals, Biomaterials and Polymers.
Lahore School of Economics
Masters In Business Administration, General Sales, Merchandising and Related Marketing Operations
Customs Public School
SSC, Math, Bio, Phy, Chem
ABOUT UMER K.
As an Amazon Merchandising and Advertising Specialist, I drive growth and profitability for 1500+ products by connecting corporate strategy with the A10 Algorithm. Through data-driven research and market analysis, I create comprehensive Go-to-Market strategies that optimize content, pricing, and advertising, increasing market share and driving sales growth. To track progress and ensure success, I develop KPIs and work closely with cross-functional teams, including Category Management, Supply Chain Management, Content Marketing, Data Analytics, and IT. By collaborating with each group, I align execution with the corporate strategy, implement content plans, and optimize inventory and forecast management. Leveraging my understanding of the A10 algorithm and customer data, I provide customer-centric product or family content recommendations, ensuring the technical accuracy of information. I also collaborate with the Data Analytics team to produce models or tests that provide insights into products or the Amazon ecosystem. Additionally, I work closely with IT to build and execute tools that support day-to-day business activities, streamlining data accessibility and usability. By leveraging my Amazon merchandising and advertising expertise, I can drive profitable growth, increase market share, and achieve sales targets.
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