Umberto Beto Fasci

WORK HISTORY

EDUCATION

ABOUT UMBERTO BETO FASCI

Data Scientist - Run & Book club enthusiast! Data Scientist driven by the power of analytics to unlock business insights and create meaningful impact.My path to data science has been wonderfully non-linear, from studying disease ecology in graduate school to optimizing marketing campaigns for leather goods. Each pivot taught me something valuable: that the best data science happens when you truly understand the business you\'re serving, and that every dataset tells a story waiting to be discovered.I\'m drawn to the intersection of marketing analytics and human behavior. There\'s something fascinating about using data to understand why customers make the choices they do, then building systems that help businesses serve them better. Whether I\'m segmenting customers to find hidden patterns or designing automated workflows that free up teams to focus on strategy, I love the puzzle-solving aspect of turning messy, complex data into clear, actionable insights.What I work with:Machine Learning & Analytics: Gradient Boosting, Causal ML, Customer Segmentation, Attribution ModelingTools & Platforms: Python, SQL, Tableau, Looker, MLflowBusiness Applications: Marketing ROI optimization, revenue forecasting, process automationI\'m particularly energized by projects that blend technical sophistication with real-world business impact. Currently volunteering with OpenAustin\'s data analytics team because I believe data science should serve communities, not just companies.Always excited to connect with fellow data scientists, especially those who share a passion for ethical, impactful analytics that makes a genuine difference.