Umberto Drago
Ecommerce Manager @Allianz Partners
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WORK HISTORY
Ecommerce Manager @Allianz Partners
Milano, IT
As Ecommerce Manager, I lead the online sales and digital growth strategy for the Consumer travel insurance website. I focus on optimizing UX, boosting conversions, and aligning the product offering with evolving market needs to deliver the best value to travelers.Key Focus Areas: • Managing website performance and customer journey to maximize conversion rates. • Developing, optimizing, and launching new insurance products based on traveler behavior and emerging market trends. • Leading CRO, SEO, SEM, Social Media, Email marketing programs, affiliate initiatives and market place aggregators to increase qualified traffic and online visibility. • Collaborating with marketing, product, and tech teams to enhance product offer and conversion funnels. • Monitoring KPIs and analytics to guide continuous improvement and revenue growth. • Ensuring compliance with data privacy, consumer protection, and insurance industry regulations.
EDUCATION
Università Degli Studi Di Pisa
Bachelor of Business Administration (B.B.A.), Marketing
SKILLS
ABOUT UMBERTO DRAGO
Managing and developing all aspects of the eCommerce business including strategic and tactical initiatives, to drive online business growth, online market share and drive business profitability.
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