Umberto Dalla Pozza

WORK HISTORY

EDUCATION

SKILLS

ABOUT UMBERTO DALLA POZZA

Senior manager with 30 years of experience in the sport business and in the sporting goods industry. with a specific focus on sports marketing, brand development and strategic management of investments both at local and global level.I worked as head of sports marketing in Italian and international companies leading cross-functional managing directly all the aspects of the sponsorships from recommendation, negotiation and finalization of the contracts, and communication at highest international level with National Federations, Governing Bodies, Top Athletes and big sports Events. I participated to seven ediitions of the Olympic Games with the direct end-to-end responsibility of the brand investment and cooperating with the IOC for the implementation of the IOC–NOC Uniform Support Programme (Rio 2016, Tokyo 2020/21, Paris 2024).I have a solid experience in the strategic planning and budget management with a focus on KPI and ROI meaasurements both quantitative and qualitative. Consolidated leadership of local and global team in sports marketing, marketing, communication, Events and sales. Available to evaluate job offer in Italy and abroad-Settori di competenza: Sports Marketing, Sports Business, Sports Events Management.Manager con oltre 30 anni di esperienza nello Sport Business e dell’industria dei prodotti sportivi, specializzato in Sports Marketing, Brand Development e gestione strategica degli investimenti a livello internazionale.Ho ricoperto ruoli di responsabilità in aziende italiane e multinazionali, guidando progetti complessi e cross-funzionali e gestendo contrattualistica sportiva, sponsorship e negoziazioni di alto livello con federazioni, comitati olimpici e agenzie di top athlete.Ho partecipato a sette edizioni dei Giochi Olimpici, assumendo la responsabilità end-to-end degli investimenti e collaborando con l’IOC per l’implementazione dello IOC–NOC Uniform Support Programme (Rio 2016, Tokyo 2020/21, Parigi 2024).Solida esperienza nella pianificazione strategica e gestione di budget rilevanti, con utilizzo di KPI e misurazione del ROI qualitativo e quantitativo. Leadership consolidata di team internazionali in ambito marketing, eventi, comunicazione e sales. Disponibile a valutare opportunità in Italia e all’estero.