Umar Ghauri

About Umar Ghauri

Umar here, a Senior Email Marketing Manager with 4+ years of hands-on experience driving scalable revenue for eCommerce brands.I specialize in building and optimizing email systems that consistently contribute 25–30%+ of total monthly revenue, without relying on heavy discounts or one-off blasts.What I focus on- Full-funnel email strategy aligned with your business goals- Revenue-focused lifecycle flows, not just “set and forget” automations- Smart segmentation, testing, and deliverability to protect long-term performanceCore flows I build and optimize- Welcome and onboarding- Site and browse abandonment- Abandoned cart and checkout- Post-purchase and customer thank-you- Winback and reactivation- Upsell and cross-sell- Sunset and list hygiene flowsCampaigns and optimization- Manual campaigns for BFCM, holidays, product launches, and brand milestones- A/B testing across subject lines, content, offers, and timing- Advanced list segmentation based on behavior and purchase intent- Deliverability and sender reputation management, fully CAN-SPAM compliantOnce the foundation is live, I use data-driven segmentation and conversion-focused messaging to increase repeat purchases, reduce acquisition costs, and improve overall profitability.If you’re looking to turn email into a predictable revenue channel instead of just another marketing task, feel free to reach out at u••••••••@gmail.com or message me on LinkedIn.Thanks.

Experience

1. Email Marketing Manager

   Vex Media

   Jan 2021 — Present · Riga, LV

   Managed the Email Marketing Flows & Campaigns that included planning, implementation, giving instructions to copywriters and designers, segmentation, testing, and deployment.Analyzed email campaign results, including open rates, click-through rates, deliverability, and conversions.Established a new way of audience segmentation leading to an increase in engagement rate by 9.8%.Managed Weekly and Monthly Reporting for E-commerce Clients.Participated in quality assurance on all email campaignsprior to deployment.

Education

• Oxford Brookes University

  Bachelor of Commerce - BCom, Business and Finance

• London School of Business and Finance LSBF

  ACCA, Accounting and Finance

  2019 — 2022