Umar Akhtar
Decision Science @Accenture Song
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WORK HISTORY
Decision Science @Accenture Song
London, GB
EDUCATION
University of Westminster
Bachelor's degree, Business & Marketing
SKILLS
ABOUT UMAR AKHTAR
A data & performance-centric growth Marketing Director/ Head of Marketing with over 17 years of experience driving growth and ROI for both startups and billion-pound brands, alike. I\'ve enjoyed a unique blend of strategic insight and hands-on experience, spanning client-side, agency, and consultancy positions. My diverse background means I\'m equipped with the ability to deliver tangible results and foster innovation having worked in many sectors, including fashion, finance, retail, FMCG, travel, property, politics, and, most recently, SaaS.My expertise lies in digital transformation including infrastructure, data-driven decision-making, and AI-powered marketing strategies. I craft and execute high-impact marketing campaigns, optimizing customer acquisition and retention, and maximizing ROI. Leveraging cutting-edge tech and harnessing advanced data and research methodologies and have a proven track record of solving complex marketing challenges and driving exceptional business growth.A real people person who is passionate about leading organizations into a consumer-obsessed data-powered future which thrives on building effective, results-oriented multi-skilled teams. I believe a people-first, innovation and performance-driven approach is key to consistently deliver strategic direction and foster excellence in today\'s demanding and competitive digital landscape.
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