Umar Rao
Senior Business Development Manager @Chase
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WORK HISTORY
Senior Business Development Manager @Chase
CA
ISO ) Contract - At CPC, I managed all regional and territorial sales with direct responsibility for increasing sales on a provincial level. Identify opportunities based on product user needs and driving sales growth for by 32%. I developed and maintained new accounts through outside sales activity. Called over 30 prospects contacts per week. Strengthened client relationships by having 10-12 weekly on-site client visits to better understand the client\'s work culture and needs. Collaborating with partners such as Restaurant’s Canada, BCRFA, SBBC, CFIB and Scotiabank to execute business plans. I have worked on lead generation and qualification process resulting in a sales pipeline of $10 Million. I have worked closely on bidding process for projects resulting in over $6 Million in project sales. I continuously meet and exceed monthly and quarterly targets by an average of 20%. I am currently ranked highly in territory growth, new sales and cold calls in Western Canada. I currently have a 90% close sales ratio. Create production presentations, graphs and charts to oversee demonstrations for client executive teams. Research competitor products, identify areas of strength and analyze product weaknesses.
EDUCATION
Government College of Commerce & Economics
Bachelor of Commerce - BCom, Business/Commerce, General
University of San Francisco
Bachelor's degree
De Anza College
Associate's degree, Computer Science
St.Judes High
Grade 12, Computer Science
SKILLS
ABOUT UMAR RAO
Strategic and results-oriented Sales Executive with 22+ years of leadership experience across hospitality, financial services, and enterprise sales, including 10+ years at top-tier Canadian financial institutions and over a decade of success leading sales and business development for hotel brands and hospitality suppliers across Canada and the U.S.As a proven VP of Sales / Director of BD, I have consistently delivered multi-million dollar growth by combining deep industry knowledge with strong commercial acumen. My portfolio includes over $26 million in project-based hotel sales, with a history of exceeding targets by 40%+ and driving market expansion across multiple territories. I specialize in channel development, strategic partnerships, enterprise sales, and project delivery within the hotel sector, with expertise across FF & E, OS & E, EV charging, and SaaS platforms supporting hospitality operations.My leadership style is collaborative, data-driven, and execution-focused — balancing strategic planning with a relentless focus on sales performance, operational efficiency, and client satisfaction. Whether launching new verticals, scaling hospitality solutions, or overseeing complex hotel brand partnerships, I bring a track record of measurable impact and industry relationships that convert into long-term growth. In SaaS Sales & Implementation, I worked across Canadian markets, achieving 110% of quota through consultative selling and proactive client engagement. Currently serving as a Board Member with the Surrey Board of Trade (SBOT) – Industry & International Trade Committee – I bring deep insight into cross-border trade, business development, and supporting growth for both startups and established brands.Core Competencies & Leadership Areas: Hospitality Sales Strategy (FF & E / OS & E / Hotel Operations) Hotel Brand Partnerships | Regional & National Rollouts Enterprise Sales | B2B Channel Development | SaaS Solutions EV Charging Infrastructure | Technical Sales in Hospitality Business Development | Strategic Planning | P&L Oversight Contract Negotiation | Budgeting | Revenue Growth Project & Operations Management | Vendor Relations Multi-Unit, Franchise & Owner Relations | Hotel Groups Marketing | Brand Activation | Trade Shows & Event Strategy Cross-Border Sales (Canada & U.S.)| Supply Chain Management Team Leadership | Mentorship | KPI-Driven CultureCRM: SAP, Salesforce, BPM Online, NetSuite, HubSpot, MS Dynamics, ERP / CMS. Etc.Familiarities: AutoCAD, VAR-POS Integration, Saas.
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