Umanga Singh

About Umanga Singh

I am a CXL Certified Conversion Rate Optimization (CRO) Specialist & Manager with extensive experience across B2B, B2C, SaaS, Lead Generation, and D2C industries. My passion lies in transforming websites, landing pages, and digital funnels into high-performing growth engines through a mix of data-driven A/B testing, funnel optimization, behavioral insights, and user-centric design.I have managed the entire CRO lifecycle — from planning, strategy, and hypothesis building to execution, testing, reporting, and continuous optimization. By blending quantitative analytics (GA4, heatmaps, behavioral tools, testing platforms) with qualitative research (user interviews, UX studies, feedback loops), I ensure every optimization is backed by data and directly tied to business objectives.Beyond technical CRO skills, I bring team leadership and stakeholder management experience. I have led and mentored teams, guided designers and developers, and worked closely with marketing and product teams to align efforts toward conversion-focused growth. My ability to create scalable testing frameworks allows businesses to continually improve performance rather than rely on one-off wins.I also possess fair knowledge of PPC, SEO, email, and performance marketing channels, which helps me collaborate seamlessly with cross-functional teams. This broader perspective ensures CRO strategies are not siloed but instead integrated into the wider digital growth ecosystem.Over the years, I have helped companies improve their conversion rates, revenue per visitor, lead generation quality, and customer retention. My work has ranged from optimizing SaaS free trial sign-ups and reducing friction in B2B lead funnels to boosting eCommerce checkout conversions for D2C brands. In every project, my goal is simple: turn user insights into business results.Core Expertise:Conversion Rate Optimization (CRO) Strategy & End-to-End ExecutionA/B Testing & Multivariate TestingWebsite & Landing Page OptimizationFunnel Analysis & User Journey MappingUI/UX Research & Usability TestingData-Driven Decision Making (GA4, Hotjar, VWO, Optimizely)Team Leadership & Cross-Functional CollaborationGrowth Marketing for B2B, B2C, SaaS, D2C & Lead Gen BusinessesKnowledge of PPC, SEO & Performance MarketingWhat I Deliver:Higher conversion rates & stronger ROIOptimized landing pages, funnels, and user journeysActionable insights from data & user behaviorScalable CRO frameworks for sustainable growthCollaborative leadership that empowers teams

Experience

1. Conversion Rate Optimization Manager

   Productsup

   Oct 2024 — Present · Hyderabad, IN

   In my role as CRO Manager, I work at the intersection of data analysis, user experience, and strategic marketing to drive high-impact optimizations that elevate our digital performance. Collaborating closely with the marketing team, I lead initiatives to foster a data-driven, experimentation-centric culture—where testing, learning, and iterating are central to growth. Key Responsibilities:1. Conduct and manage end-to-end A/B and multivariate (MVT) tests, creating and executing rigorous test strategies to optimize sales funnels and enhance the user journey across our website.2. Own the experimentation process, from defining hypotheses and designing tests to selecting KPIs, measuring results, and sharing impactful insights that drive both immediate conversion gains and long-term improvements.3. Translate complex data into actionable insights by analyzing key metrics, identifying trends, and presenting recommendations to refine the customer experience and inform future web development.4. Design compelling experiment prototypes and wireframes, aligning with customer insights to address user pain points and testing hypotheses through creative copy and value propositions in partnership with our copywriting team.5. Champion user-centered design principles, integrating both qualitative and quantitative research to ensure that all tests reflect genuine customer needs and preferences.6. Guide team members in web/funnel optimization and A/B testing best practices, establishing a high standard for test execution and performance evaluation. Goals and Impact: Through thoughtful test design and strategic data interpretation, my role focuses on maximizing conversion rates and fostering a seamless, enjoyable user experience. By continuously analyzing and refining our approach, I aim to push the boundaries of CRO, drive actionable insights, and contribute to scalable success across all digital touchpoints.

Education

• CXL

  CXL CRO Minidegree, Marketing

• Aktu

  Bachelor of Technology (B.Tech.), Computer Science

  2013 — 2017

• Krishna institute of technology

  B.Tech, Computer Science

  2013 — 2017