Umang Sharma
Associate -Media Planning & Buying (Analytics) @ IPG | Ex-Data Analyst @ Xapads Media| Christ\'24 | , A/B testing, CM360,DV360, Google ads , Reporting and Analytics | Python , SQL , R , Power BI, Tableau, Azure|
- Role
- Associate (Analytics) Media Plaining and Buying at Interpublic Group (IPG)
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Umang Sharma
With a strong foundation in Media Planning, Buying, and Data Analytics, I bring a unique…
Experience
Associate (Analytics) Media Plaining and Buying
May 2025 — Present
Launched and managed full-funnel programmatic campaigns on DV360, from audience strategy to creative execution.Configured and optimized display, video, and YouTube campaigns using DV360 and CM360 platformsAutomated campaign performance pipelines using SQL, Google Analytics, and Excel macros, reducing data handling errorsby 90% and enabling daily optimization insights.Reduced CPM by 30% and improved CTR by 15% through continuous bid strategy optimization, creative A/B testing, andfrequency capping.Conducted real-time performance monitoring and optimized pacing, delivery, and geo-targeting based on hourly data.Delivered quarterly business reviews by synthesizing complex campaign data into executive-level dashboards Using PowerBI,Partnered with creative and media teams to A/B test creatives and placements, translating insights into actionable tweaksthat led to a 15% improvement in CTR.
Education
Ess Ess Convent Sr. Sec. School Agra
Higher secondary, PCM
Shivalik Cambridge College Agra
High School
Christ University, Delhi NCR
Bachelor's degree, Data Science And Artificial Intelligence Hons
2021 — 2024
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