Umang Rajvanshi

Global Marketing Manager | B2B Marketing & GTM Strategy | Demand Generation | ABM at Ness Digital Engineering

Role
Global Marketing Manager at Ness Digital Engineering
Location
Pune District, MH, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Umang Rajvanshi

I\'m a marketing professional with over 14 years of experience in driving strategic marketing initiatives across the IT and enterprise sectors. My journey began with a Bachelor\'s in Computer Applications, followed by an MBA in Marketing, which gave me a strong foundation in both technology and business strategy.Over the years, I\'ve built deep expertise in lead generation, campaign execution, digital marketing and CRM management. I\'ve led high-impact account-based marketing (ABM) programs, executed global campaigns, managed marketing automation platforms like Pardot and HubSpot, and driven strong alignment between marketing and sales functions to improve MQL generation and ROI.Throughout my career, I’ve worked across organizations like Ness Digital Engineering, InfoBeans, Calsoft, Clodura, Forgeahead and Primus Global Technologies, consistently contributing to brand visibility, inbound lead generation, and product positioning. My hands-on knowledge of tools like Salesforce, Google Analytics, and WordPress, coupled with content development and SEO, has enabled me to run successful multi-channel campaigns across regions including the US, Europe, Middle East, and India.Beyond execution, I’ve also led teams, managed vendor relationships, and supported GTM efforts for acquisitions and product launches. I take pride in being adaptable, data-driven, and collaborative, with a passion for continuous learning and delivering marketing outcomes that support business growth.

Experience

  1. Global Marketing Manager

    Ness Digital Engineering

    Aug 2022 — Present

    Leading all marketing activities, enhancing the company’s brand awareness and lead generation through strategicplanning and execution of various initiatives.

Education

  • Sikkim Manipal University - Distance Education

    MBA - Master of Business Administration, Marketing & Finance

    2009 — 2011

  • Higher Secondary 2006

    C.B.S.E Board, Commerce

    2004 — 2006

  • Indira School of Career Studies, Pune

    PGP, Marketing+Finance

    2009 — 2011

  • DEWAN INSTITUTE OF MANAGEMENT STUDIES, MEERUT

    Bachelor, Computer Applications 2009

    2006 — 2009

  • Senior Secondary 2004

    I.C.S.E, All

    1990 — 2004

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Umang Rajvanshi — Global Marketing Manager at Ness Digital Engineering in Pune District, MH, IN | Unifers