Umang Pandey

About Umang Pandey

I\'m a Growth Marketing and E-commerce Professional with 5+ years of experience helping D2C brands and global e-commerce businesses scale through data-driven marketing, conversion optimization, and digital experience management.Over the course of my career, I have managed ₹1 Cr+ in advertising spend across Meta platforms, built and optimized Shopify and WordPress websites, and developed performance-focused marketing strategies that drive customer acquisition, revenue growth, and long-term brand success.My expertise lies at the intersection of Performance Marketing, E-commerce Technology, and Conversion Rate Optimization, enabling businesses to improve customer journeys, maximize marketing efficiency, and achieve sustainable growth.Core Competencies• Performance Marketing (Meta Ads & Paid Social)• E-commerce Growth Strategy• Shopify Development & Store Optimization• WordPress Development• Conversion Rate Optimization (CRO)• Customer Acquisition & Retention• Landing Page Optimization• Marketing Analytics & Performance Reporting• Funnel Analysis & Customer Journey Mapping• Creative Strategy & Conversion-Focused DesignKey Achievements : Managed ₹1 Cr+ in digital advertising spend Delivered profitable growth for multiple D2C and e-commerce brands Built and optimized high-converting Shopify stores Improved ROAS through data-driven campaign optimization Led end-to-end digital marketing initiatives from strategy to execution Collaborated with founders, marketing teams, and business stakeholders to drive measurable resultsI am passionate about leveraging technology, analytics, and marketing strategy to solve business challenges, improve customer experiences, and accelerate growth.Open to opportunities in:Growth Marketing • Performance Marketing • Digital Marketing • E-commerce • Marketing Analytics • Conversion Optimization • Customer Acquisition • Marketing Technology (MarTech)

Experience

1. Dy Manager Graphic

   Aipl

   Jul 2025 — Present · Ludhiana, IN