Umang Mittal
Product Leader | Payments, Retention, User Systems | OTT, FinTech, ECom | Driving Growth via Applied ML & GenAI Systems
- Role
- Product Manager - Sr Manager - Platform, Payments and Recommendations at Mirchi
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Umang Mittal
With 9+ years of experience across payments, e-commerce, and media OTT, I’ve led…
Experience
Product Manager - Sr Manager - Platform, Payments and Recommendations
Jul 2022 — Present
Gaana, ENIL- Drove a 300%+ surge in subscription mandates, boosting payment success to 45%+ and renewals to 85%+- Launched native playlist import, QR payment flows, and doubled playlist creation; increased homepage and library usage by 180% and 30% respectively- Led Android Auto, CarPlay, Android TV, and casting support—expanding Gaana’s cross-platform reach to over 50 million monthly streams- Improved onboarding and reduced reliance on OTP, saving ₹2 crore in SMS costs- Defined product vision and scaled Gaana; advised on omnichannel strategies to reduce churn and drive annual growth.Mirchi Plus, ENIL- Scaled Mirchi Plus audio platform from launch, growing app downloads by 60% and homepage engagement by 108%- Shipped live podcast and publishing features, including Podcast Preview, Recommendation Engine, Player, Library, and Homepage; beat MAU targets by 20%- Built personalized discovery and notification flows, driving rapid adoption and retention- Led SEO/ASO and A/B testing to continuously improve user acquisition and product adoption.
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