Umair Shabbir
Senior E-Commerce Executive | Digital Transformation Leader | AI-Powered User Experience | Conversion Rate Optimization | Omnichannel Strategy | SEO & Martech Integration | Salesforce & Shopify Expert
- Role
- Senior Director of Digital Technology at Conair LLC
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Umair Shabbir
Umair Shabbir is a forward-thinking and performance-driven Senior Director of E-Commerce with over 20 years of expertise transforming global digital ecosystems, streamlining end-to-end user journeys, and leading large-scale digital commerce and website optimization initiatives. With a keen eye on growth and innovation, Umair consistently elevates Direct-to-Consumer (DTC) experiences through advanced Martech integration, AI-powered personalization, and omnichannel commerce strategy.In his current role as Director of Web Development at Conair LLC, Umair spearheads multi-brand digital transformation initiatives across global markets, including North America, LATAM, and EMEA. He led the full redesign of six major brand websites—including Cuisinart.com, now attracting 1.5M+ monthly visitors—while launching enterprise-wide mobile payments, bot protection, and privacy compliance systems. His leadership drove a 50% acceleration in development cycles and slashed fraud chargebacks by 34% through the adoption of cutting-edge AI and compliance platforms.At PVH Corporation, Umair oversaw front-end experience and platform modernization for iconic brands like Calvin Klein and Tommy Hilfiger, delivering a 12% revenue lift in DTC channels and implementing advanced segmentation, cloud integrations, and next-gen marketing automation.Previously at Jimmy Jazz, Umair spent a decade driving e-commerce growth, re-platforming the business from Drupal to Shopify+, optimizing mobile UX, and launching a rewards program that generated 20K+ new signups within one month. His data-driven approach to CRO, SEO, and UX earned consistent gains in customer retention, site speed, and checkout conversions.Umair is widely recognized for his expertise in Salesforce Commerce Cloud, Shopify+, NetSuite, Tealium, AI marketing tools, and full-funnel campaign execution via Meta, Google Ads, and TikTok. His digital leadership blends sharp business acumen with technical fluency, enabling transformative outcomes across customer touchpoints.A trusted advisor in the e-commerce space, Umair continues to drive innovation through AI adoption, behavioral targeting, and digital agility—fueling sustainable growth for global brands while championing compliance, personalization, and user-centric design.
Experience
Senior Director of Digital Technology
Jul 2025 — Present · East Windsor, NJ, US
Education
Brooklyn College
Bachelor of Science (B.S.), Biology
2003 — 2008
Skills
- Retargeting
- Trend
- Online Fraud
- Management
- Customer Experience
- Global E-Commerce
- E-Commerce
- Apparel
- Merchandising
- Social Networking
- Digital Marketing
- Trend Analysis
- Footwear
- Google Analytics
- Photoshop
- Ppc
- Team Leadership
- Omniture
- Social Media Marketing
- Retail
- Chargebacks
- Web Analytics
- Microsoft Sql Server
- Loss Prevention
- Website Merchandising
- Team Management
- Online Marketing
- Social Media
- Fashion
- E-Commerce Optimization
- Sem
- Personalization
- Affiliate Marketing
- Visual Merchandising
- Fraud Investigations
- Catalog Merchandising
- Email Marketing
- Blogging
- Inventory Management
- Demand Generation
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