Umair Lateef

About Umair Lateef

I run eight-figure SaaS platform portfolios and multi-team organizations—negotiating and governing complex vendor ecosystems, modernizing architectures, and delivering multimillion-dollar annual savings. My enterprise stack centers on composable MarTech content operations, a governed customer data platform with real-time customer identity resolution, and personalization + journey orchestration that powers omnichannel experiences and communications.For healthcare payers: next-best action and member personalization that improve engagement and close care gaps—driving STARS adjacency, compliant contact governance, faster digital launches, and lower cost-to-serve.Passion: building agentic AI platforms that automate complex orchestrations and operational workflows—delivering up to 5× efficiency in content production, experimentation, and journey execution.

Experience

1. Associate Director of Digital Platforms

   Humana

   Sep 2020 — Present · Chicago, IL, US

   Leading an eight-figure SaaS portfolio and SI/SaaS vendor ecosystem.• Decommissioned $9.5M Azure infrastructure by moving to Adobe Experience Manager (AEM) as a Cloud Service (headless CMS)+ Adobe Assets—executed a zero-downtime cutover and simplified the estate.• Built a global UI component library/design system and WYSIWYG authoring in AEM, enabling business teams to launch new campaigns & microsites in minutes without IT.• Introduced generative AI to marketing operations—Jasper for copy and Adobe Firefly for images—with templates, guardrails, and review workflows to speed creative throughput.• Took Adobe Experience Platform (AEP) from POC → production: negotiated enterprise license, hired and stood up Platform/Data/Journey squads, and instituted operating & governance models (schema, consent, identity, SLAs). Enabled RTCDP, Journey Orchestration, and CJA for activation across web, email, SMS, and push.• Scaled omnichannel personalization & communications, on AEP, with policy-based consent/contact governance (quiet hours, frequency caps, auditability), improving engagement and lowering cost-to-serve.

Education

• Hamdard University

  Bachelor's Degree, Computer Science

• Roosevelt University

  Master of Business Administration (M.B.A.), International Business

• The Second City

  Graduate, School of Acting

  2011 — 2013

• Project Management Institute

  PMP, Project Management

Skills

• Change Management
• Business Analysis
• Wcf
• Togaf
• Sdlc
• Solution Architecture
• Architectures
• Agile Methodologies
• Sharepoint
• Soa
• Management
• Agile Project Management
• Uml
• Biztalk
• Cross-Functional Team Leadership
• Enterprise Software
• Enterprise Architecture
• .net Framework
• .net
• Itil Certified
• Eai
• Application Architecture
• Digital Technology
• Distributed Systems
• Software Development Life Cycle (Sdlc)
• Business Process
• Integration
• Software Project Management
• Software Development
• Scrum
• Architecture
• System Architecture
• Web Services
• Requirements Analysis
• Cloud Computing
• Design Patterns