Uma Anand
SVP, Managing Director, Strategy at UM Worldwide
- Role
- SVP, Managing Director, Strategy at UM Worldwide
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Uma Anand
Visionary marketing leader with 17+ years of experience developing and implementing successful integrated brand strategies across pharma and consumer sectors. Skilled in transforming complex brand challenges into breakthrough market opportunities through anthropological insights and strategic innovation. Known for orchestrating integrated agency partnerships and developing inclusive, high-performing teams that consistently deliver market-leading results. Track record of delivering data-driven, culturally nuanced strategies that drive significant ROI and increase new patient starts across Oncology, Immunology, Rare Disease, and Neuroscience categories. Brings unique global perspective from successfully leading marketing transformation initiatives across US, APAC, and emerging markets.
Experience
SVP, Managing Director, Strategy
Apr 2023 — Present · New York, NY, US
Education
Sophia College, Mumbai
BA
2001 — 2004
NYU
MA
2010 — 2012
SOAS University of London
MA
2004 — 2005
Skills
- Integrated Marketing
- Innovative Thinking
- Advertising
- Competitive Analysis
- Social Media
- Strategy
- Qualitative Research
- Fmcg
- Marketing Strategy
- Ethnography
- Semiotics
- Brand Architecture
- Market Research
- Strategic Brand Positioning
- Customer Insight
- Digital Marketing
- Strategic Planning
- Research
- Strategic Communications
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