Ulrike Otto
Employer Brand Marketing Specialist @ZEISS Group
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WORK HISTORY
Employer Brand Marketing Specialist @ZEISS Group
Jena, DE
Responsible for- Development of a comprehensive employer branding concept for the Jena ZEISS location- Planning & implementation of persona- and cross-segment employer branding activities involving decision-makers and leaders of local business units, as well as location-specific characteristics and the existing employer branding strategy- Conception and execution of a long-term employer branding site campaign for Jena with various thematic focuses- Budget planning and controlling
EDUCATION
Ernst-Abbe-Hochschule Jena
Diplom-Betriebswirtin (FH), Marketing, Financial Management
Friedrich Schiller University Jena
Prediploma, Political Science and Government (Major), Public Law, History
SKILLS
ABOUT ULRIKE OTTO
I’m passionate about marketing, people, and building brands with purpose. At ZEISS in Jena, I focus on creating impactful employer brand campaigns that strengthen our visibility and attract the right talent to join #teamZEISS.With over 17 years of experience in B2B marketing within the IT industry, I’ve developed a sharp eye for trends, new tools, and strategic storytelling. Today, I channel that expertise into one mission: building a strong, authentic employer brand for ZEISS.I\'m a creative and strategic thinker who values transparent communication, respectful collaboration, and pragmatic solutions. I bring energy, positivity, and a hands-on mindset to every project — always aiming to deliver results that exceed expectations. What I bring to the table- Concepts, ideas, and strategies to help stakeholders attract new talent- Broad experience in brand building and campaign management- Deep connection to the Jena region — and a passion for innovations that shape the future What I ask myself every day- How to inspire people to join ZEISS? What makes the work so special- How do we bring our values and culture to life in a meaningful way- How can we align diverse business unit needs into one effective employer branding strategy?Let’s connect if you’re into purposeful branding, regional pride, or just love when a plan comes together.#employerbranding #marketing #talentattraction #teamZEISS
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