Ulrike Tondorf
Member of the Jury @Eventex
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WORK HISTORY
Member of the Jury @Eventex
Global Eventex Award for Events & Experience Marketing
EDUCATION
Staatl Glasfachschule Rheinbach
Specialized Secondary School Maturity
Düsseldorf University of Applied Sciences
Graduated Engineer, Interior Design
Berufsschule + Ausbildungsbetrieb
Vocational Education as Trained Retail Saleswoman
Privates Erzb. St. Angela Gymnasium
Specialized Secondary School Maturity
ABOUT ULRIKE TONDORF
I started gathering operational experience in shop fitting and exhibition stand construction during my studies, in the beginning of my professional life. As Head of “Corporate Branding & Exhibition” in Bayer, I was in charge of the design, strategic planning, steering and implementation of all national and international congress participations, exhibitions and event realizations across all HealthCare brands. My responsibilities were extended later with corporate branding management to increase visibility/recognition of the corporate Brand in direct association with the product Brands. Since 2017 I am leading the Center of Excellence for Bayer`s live & experience branding as integral part of Corporate Branding – from strategy development and implementation to conceptual design and realization of selected live and experience branding measures of communicative relevance. The scope includes all areas of branding which share the personal target audience approach.
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